Monday, February 13, 2006

Software Vending Machines

This technology allows consumers to pick what software they need from a computer and then they get a ticket which is taken to the cashier to burn the software they chose. After the software CD is burned, the cashier puts the CD in it's correct packaging along with warranty details and instructions.

The advantages of this technology are one, it saves shelf space for other things (no bulky packaging), it allows consumers a myriad of options and to test out the software before buying it, the stores get automatic upgrades for the software when they burn the CD, and it's supposedly more secure to buy on this system than on the regular system.

The disadvantages are it takes longer to process, it's more expensive, and refunds may not be possible. Also security isn't always guaranteed in any new product or technology.

I wouldn't invest in this company, I don't believe it will solve any problems, it may just make things worse. They showed the general managers of CompUSA stores doing the technological presentation, but general managers aren't always around to serve customers. Customers usually have to deal with regular employees, so these employees have to be trained properly on how to work the technology (sometimes that doesn't always happen). This technology will also create longer lines at the kiosk. People are impatient and wouldn't want to wait to buy their software. In the regular packages (although they're not environmentally friendly and takes up space) it's already there and ready to go.

When I searched on this topic, the only sites that came up were buying software from the internet. I think buying software in a package off the shelf from a store or from the internet are the most popular thing to do nowadays. It will take a long while for people to get used to going into a store and standing at a computer trying to decide what they're looking for and what they want.

In the video they mentioned ATM machines and how people were paranoid about using them at first. ATM machines are totally different than a computer software vending machine. There are so many software products out there, people would be frustrated if they don't know exactly what to look for. ATM machines take two minutes or less to process whatever transaction a person wants. The software vending machines aren't a good solution.

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